Obon by Campervan: How to Travel Smart During Japan’s Busiest Holiday

Japan is a country that is steeped in heritage and cultural tradition, with many unique festivals that celebrate and commemorate the past. Obon, which typically falls between August 13th and 16th (but can vary depending on the region), is one of the country’s most important holidays. Families reunite to honour their ancestors, and millions take to the roads and rails, creating one of Japan’s busiest travel periods. For visitors hoping to explore Japan by campervan, Obon presents both challenges and unique opportunities. With some smart planning, you can avoid the worst of the crowds and discover some surprisingly peaceful corners of Japan even during this peak season.

Beating the Traffic: Timing is Everything

One of the biggest challenges of travelling during Obon is working through Japan’s notoriously heavy traffic. Expressways near Tokyo, Osaka, and other major cities can quickly become gridlocked, especially at the beginning and end of the holiday period. With campervan rental, Tokyo is a great starting-off point, but you’ll need to be mindful of the busy traffic.

To avoid the worst congestion, it’s wise to travel during off-peak hours whenever possible. Many experienced drivers hit the road either very early in the morning or late at night, when highways are much quieter. This strategy allows you to cover long distances before the bulk of holiday traffic begins to move. If your schedule allows, try to plan your major travel days for dates outside the core Obon period, ideally a few days before or after the 13th to 16th, when traffic volumes are typically lower.

You can also benefit from choosing alternate routes that bypass major highways. Scenic byways and rural roads often offer lighter traffic and a more intimate look at Japan’s countryside, small towns, and hidden gems that you might otherwise miss if you stuck to the expressways.

Campsite Reservations: The Early Bird Wins

During Obon, campsites, especially those near major tourist attractions, can fill up fast. Unlike spontaneous road trips at quieter times of the year, travelling by campervan during Obon requires a bit more planning. If you’re looking for somewhere to stay overnight in your motorhome, Tokyo has a few options, but you may need to look further afield during Obon.

Booking campsites well in advance is important. Many popular spots open their reservations months ahead of time, and the best locations tend to be claimed quickly by Japanese families taking their annual summer vacations. When booking, make sure to check whether the campsite accommodates campervans, as some are more tent-focused and may not have appropriate parking or hook-up facilities.

It’s also helpful to verify each campsite’s facilities and operating hours. Some rural or smaller sites may close temporarily or operate on limited hours during Obon, so confirming your bookings ahead of time can save you a lot of headaches.

Finding Quiet Corners: Where to Escape the Crowds

While much of Japan sees an influx of domestic travellers during Obon, there are still plenty of off-the-beaten-path destinations where you can enjoy a quieter holiday, particularly in Hokkaido and Kyushu.

Hokkaido: The Cool Escape

In Hokkaido, towns like Biei and Furano offer rolling flower fields and cool summer weather, while the Shakotan Peninsula boasts dramatic coastlines and fresh seafood, all with fewer crowds than Japan’s major tourist hubs.

Kyushu: Hidden History and Natural Beauty

Down south in Kyushu, the Kunisaki Peninsula provides forested temples and peaceful hiking trails, while the remote Gotō Islands offer pristine beaches, historic churches, and a laid-back island pace that feels far removed from the holiday rush. The Gotō Islands are a group of over 140 islands located west of Nagasaki Prefecture. The main islands that can be reached by ferry are Fukejima, Nakadorijima, Wakamatsujima, Narushima, and Hisakajima.

Practical Campervan Tips for Obon

Travelling by campervan during Obon comes with its own set of practical considerations. Japan’s michi-no-eki (roadside stations) are a camper’s best friend. These rest areas are scattered across the country and provide free parking, clean restrooms, local produce markets, and in many cases, excellent views or nearby attractions. While not designed for overnight stays, many campervan travellers use them as convenient rest stops or meal breaks during long drives.

August is hot and humid in most parts of Japan, so ensure your campervan has adequate ventilation or air conditioning. Stay hydrated, and consider parking in shaded areas during the day to keep the interior cool.

Lastly, remember that Obon is a deeply meaningful holiday for many Japanese people. If you happen to visit local cemeteries or participate in any Obon-related festivals, do so with respect and quiet reverence. Many communities welcome visitors who show genuine interest in the customs and traditions of the season.

Experience Obon on Your Terms With RV Rental

While Obon is undeniably one of the busiest times to travel in Japan, a well-planned campervan trip can allow you to experience the country in a very special way. With smart timing, advanced campsite reservations, and a willingness to explore less-travelled destinations, you can enjoy peaceful landscapes, cultural richness, and summer adventure, all while sidestepping the worst of the holiday crowds.